LIVE MUSIC. ALL ACROSS SA. ALL YOURS.
Introducing Good Music Month 2023
Good Music Month is a new annual, state-wide, open access live music festival held each November, to elevate the profile of live music in South Australia by providing a platform for artists, venues, and industry professionals to showcase their talents to local and interstate audiences. The festival encompasses a diverse range of original live music experiences, ranging from intimate blues bands in local pubs to grand-scale ticketed music festivals, opera, and orchestral concerts.
Good Music Month generates an unprecedented collective of live music performances in South Australia and MusicSA collaborates with pre-existing major festivals, events, and industry initiatives scheduled for November, to deliver a wealth of live music experience like never before seen in South Australia.
Geographically, Good Music Month encompass the greater Adelaide metropolitan area and facilitates the development of a strong network of regional venues. These venues welcome artists and events across regional centres and offer opportunities for audience and industry development throughout the regions.
As Good Music Month establishes a national presence over the years ahead it will contribute to the growth of interstate tourism focused on the vibrant live music scene in South Australia. Simultaneously, it will offer unparalleled prospects for the local music industry to exhibit their talents both onstage and behind the scenes and cultivate career paths and employment openings within the sector.
Good Music Month works in partnership with;
- Artists
- Venues
- Promoters
- Agents
- Managers
- Music Industry Businesses
- Arts and Cultural Organisations programming and presenting music
- Councils, LGAs, peak industry associations and any other business or platform wanting to engage live music in November
Good Music Month Key Features
In 2023 Good Music Month aims to achieve 500+ events across 150+ venues in its first year
Good Music Month runs the full month of November
Good Music Month provides a public marketing platform with highly visible advertising and PR for registering artists, venues and events
Good Music Month has a rolling registration platform and online gig guide that will take registrations right up until the beginning of
November so there is no stringent print deadlines or registration cut-offs
Good Music Month is inclusive of live music experiences of all genres and sizes and across all regions of South Australia
Good Music Month is aligned with Australian Music Month, which runs nationally every November
Good Music Month fosters a stronger framework for artists, venues and promoters to stage more live music in South Australia each November, generating audience and commercial outcomes and employment opportunities
Good Music Month is inclusive of free and low-cost live music performances across South Australia
Good Music Month is designed to consolidate and elevate Adelaide’s brand and reputation as the City of Music in Australia
Good Music Month is a conduit to drive further cultural tourism visitation
Good Music Month promotes and elevates the South Australian contemporary music industry and broader music sectors
2023 Good Music Month Key Timelines
Major Milestones (dates)
Good Music Month brand reveal & launch 4 July 2023
Good Music Month Event and Venue registrations commence 4 July 2023
Rolling event announcements and on sales Late August – November 2023
Good Music Month Opening night Wednesday 1 November 2023
SA Music Awards at Woodville Town Hall Wednesday 8 November 2023
Good Music Month Closing night Thursday 30 November 2023
Good Music Month Event Registration Costs
Event Type (Cost)
Silver Tier
Free and Non-Ticketed Live Music Event (FREE)
Gold Tier
Ticketed events < 200 ticket capacity ($50)
Ticketed events > 201 – 400 ticket capacity ($100)
Ticketed events > 401 – 1000 ticket capacity ($150)
Ticketed events > 1001 – 2500 ticket Capacity ($250)
Platinum Tier
Any ticketed event sold in advance $1 per ticket sold as an inside promoter charge through Moshtix OR Oztix OR other ticketing partner (no upfront cost)
OR
for any ticketed event sold in advance Ticketed through the Good Music Month ticketing platform. Good Music Month will charge a booking fee for service relative to the ticket price (no upfront cost)
*Events can be registered at any time prior to the date of the registered event in November, regardless of whether the show is on-sale currently or not (excluding events ticketed through the Good Music Month ticketing platform).
*Events that select an inside charge option will only be charged on ticket sales once an event has been registered.
Good Music Month Registration Benefits
All registered events will be automatically listed in the dynamic Good Music Month Gig Guide which will launch in late August. This dedicated web platform, integrated through Eventotron technology, will include direct ticket links to all shows regardless of ticketing partner.
Marketing support will be provided on a tiered basis depending on the level of registration and other partnership considerations.
Platinum Tier – Events ticketed through Good Music Month OR through third party with inside fee
- Marketing support scaled relative to the size of event
- Feature in dynamic event highlights campaign via digital signage and online marketing state-wide throughout October and November
- Event announcements featured within dedicated Good Music Month EDMs to MusicSA database of approx. 20,000 engaged live music supporters
- Feature in sponsored social media campaigns
- Major listing in printed Gig Guide material through third party partners
- Major listing on Good Music Month Gig Guide with direct ticketing links
- Opportunity to be in Good Music Month direct publicity via media releases, radio and print partnerships where appropriate
- A suite of digital assets to use across the event’s print and digital mediums
Gold Tier – Events with in-advance registration fee
- Event announcements featured within dedicated Good Music Month EDMs to MusicSA database of approx. 20,000 engaged live music supporters
- Feature in sponsored social media content
- Feature listing in printed Gig Guide material through third party partners
- Feature listing on GMM Gig Guide with direct ticketing links
- A suite of digital assets to use across the event’s print and digital mediums
Silver Tier – Free events registered at no cost
- Listing on Good Music Month Gig Guide with direct event link if available
- Support of the Good Music Month wider marketing campaign
- Access to digital assets to use across the event or venue’s print and digital mediums
Bespoke
- In addition to the included marketing benefits MusicSA can upgrade advertising options by negotiation
- Bespoke options are high value marketing tools for events with budget within their wider marketing campaign
- The Good Music Month team can quote a tailored package to suit the event and budget including;
- Dedicated sponsored EDM or sponsored EDM content
- Dedicated sponsored social media content
- Collaborative campaign material across traditional marketing mediums of print, radio and outdoor
- Digital marketing via Good Music Month and MusicSA websites
How to Register a Venue or Event Now
Head to https://eventotron.com/login.php
Or to one of the below links for help
Venues
Creating a Good Music Month venue profile
Creating a venue help video
Contacts
For venue, event and artist enquiries [email protected]
For general Good Music Month enquiries [email protected]
For sponsorship, PR and advertising enquiries [email protected]
